Contemporary jewellery store neony launches

Contemporary jewellery store neony launched on Thursday with a debut store on London’s Goodge Street. Owner and founder Nicky Hadjithoma created the shop with the aim to deliver affordable, forward-thinking pieces that are exceptional in quality and design. Set in a store whose designs take inspiration from the New York loft style apartment, the space will offer individually sourced vintage and contemporary pieces. 

Neony’s aim is to fill a gap in the market for affordable and unique designs by offering collections from cutting-edge, little-known European designers whose work isn’t easy to get a hold of elsewhere. It acts almost as a concept store-come-creative hub, showcasing contemporary fashion jewellery in an avant-garde gallery setting. Many of the designers are new to the UK, with exclusive collections being launched every season.

The opening collection is called Origami, created by Parisian designers Claire Naa and Arnaud Soulignac and designed as part of neony’s programme for seasonally exclusive goods. Gallery installations will also form part of the interior of the concept store, along with a glass display cabinet from the V&A archives and all the fixtures and fittings that will give the space its aesthetic appeal.

Founder Nicky believes that the store delivers “something fresh and exciting to the UK” and she’s certainly right. The goal is to also nurture new talent and to provide a platform from which they can grow – Nicky commented that it is “fantastic to be involved in helping to nurture new talent and give them the opportunity to gain their businesses exposure to a new audience.”

To launch, neony plans to show an array of new work from fresh talents such as Francesca Villa, Gabriela Stefano, Maven, LTCH and Jalan Jalan. Prices will start from as little as £30 and go all the way to £1000, giving everybody, with all sorts of budgets, the chance to be able to buy something unique.

Take a look here to see more of what neony has to offer.

Rebecca Saunders