Fashion & Beauty Shopping & Trends

Profile: Goodone

Profile: Goodone

Looking for a way to spice up a drab winter wardrobe? Well I’ve got a Goodone for you. Literally. Goodone is an independent, enviro-friendly fashion house well on its way to taking the British scene by storm. Already having collaborated with the likes of Puma, Topshop and NOKI, Goodone is very quickly climbing the fashion charts into the big leagues. Founded on the principles of reduce, reuse, and recycle, Goodone places particular attention on the idea of mindful use of sustainable materials all the while maintaining artist integrity without restriction.

Their modern cuts revel in the essence of fashion, embracing continuity and ever-evolving style. The SS12 collection hits us with a palette of muted mauves and ice spring greens paired with washed-out blacks, heavy greys and textured navys. From silk bombers to textured leggings, this collection is the perfect remedy for the winter blues. My personal fave? The Panelled Silk Jumper. Slouchy and current, this jumper is totally versatile and easily taken from work to play. Pair with a structured blazer and almond-toe pump for an office conservative appeal, or throw on a leather vest with chunky accessories for an edgy downtown look.

Goodone fashions are available in boutiques locally and internationally, and ship anywhere in the world.

Mentored by the British Fashion Council, 2011 has proven itself a fruitful year for Goodone giving them opportunities to teach Sustainable Fashion courses, judging the Ethical Fashion Forums 2011 Innovative Awards and even speaking at Slovenia’s Fashion Week. Ultimately, Goodone is more than just a pretty face and is definitely making fast strides towards Rookie of the Year for 2012.

See the Goodone collection here.

Jovaneca Jean-Gilles
Photos: Courtesy of Goodone

More in Fashion & Lifestyle

Caroline Gardner

Inject some colour into your home with Caroline Gardner’s gorgeous new spring collection

Alexandra Davis

Discovering Smart Dental & Aesthetics, Marylebone’s newest clinic for beautiful smiles

Rebekah Absalom

The top picks from Lush’s new Easter collection

Alexandra Davis
Monica Vinader

Nine timeless gifts for her from luxury jewellery brand Monica Vinader

Alexandra Davis

The top four luxury fragrances to spoil your mum with this Mother’s Day

Alexandra Davis

Everything you need to know about Korean skincare, from Then I Met You founder Charlotte Cho

Alexandra Davis

Three must-visit London restaurants to treat your mum this Mother’s Day

Alexandra Davis

The ultimate Mother’s Day gift guide

Alexandra Davis

The six hottest beauty launches you need to try this month

Alexandra Davis