This Valentine’s Day choose Ayten Gasson Luxury Lingerie

With Valentine’s Day just around the corner, most shops are filled to the brim with tacky merchandise. Typical presents always seems to consist of: an overly sentimental card which was as awkward for him to write in as it was for you to open; flowers that say they’ll be fresh for a week but realistically die after a couple of days and; chocolates, which, lets be honest, just make you feel guilty as soon as you’ve eaten them. Don’t get me started on the horrendous teddy bears holding hearts.

This is where the argument for underwear lies. You get to keep it forever and more importantly you can both enjoy it! It’s surely the most obvious choice, yet it is not received as often as you’d think. That said, with La Senza out for the count, men are going to be running around like headless chickens. So let me help you give him a little nudge in the right direction in the form of Ayten Gasson Lingerie.

Launched in 2005 by Ayten Mustafa, Ayten Gasson Lingerie is recognised in the UK not only as a luxury lingerie label, but also for its firm commitment to supporting the UK fashion industry by sourcing all materials from UK based suppliers. Their beautiful vintage inspired designs leave little else to be desired when it comes to luxury lingerie. From bras, knickers, slips, camisoles, teddies and eye masks, there is something for everyone at Ayten Gasson. And with vintage lace trims, the finest silk and super-feminine designs, this underwear will leave you feeling as gorgeous as you look.

In addition to supporting UK manufactures, Ayten Gasson has also developed a limited edition ethical lingerie range (seen below) made from organic silk, trimmed with vintage cotton lace which is produced in the old lace mills of Nottingham.

A highly anticipated and particularly playful SS12 collection will be available online and in store soon (see website for a full list of stockists) but in the meantime click here to browse through the rest of their stunning collections.

So, whether you’re treating yourself or you’re looking for the perfect gift, choose Ayten Gasson for a very special 14th February.

Carla Read