The FiFi Awards 2012
The stars came out for the FiFi Awards ceremony this week, which took place at The Brewery, London. Kanye West and his new love Kim Kardashian were in attendance, ahead of the launch of Kim’s fragrance True Reflection. Kanye West, Kim Kardashian and Richard E Grant were amongst the guests at Thursday night’s UK FiFi Awards ceremony.
The black tie event was hosted by TV presenter George Lamb who joked we were the “best smelling audience” he had ever come across. The awards, referred to as “The Oscars” for the fragrance industry, aims to celebrate the achievements of the best-selling scents in the industry. The black tie event was attended by over 500 guests to commend the most popular fragrances released to the UK market.
The chairman of Fragrance Foundation UK, Peter Norman, said that although retail hadn’t enjoyed a particularly lucrative year, perfume sales were still respectable. Guests could also vote during the event; Thierry Mugler’s classic fragrance Angel received the highest votes, entering into the hall of fame which recognises the best classic fragrances that have been in the market for 15 years or more.
The awards categories included best new female and male fragrance, best new fragrance commercial and best new celebrity fragrance, which saw 18-year-old pop sensation Justin Bieber take the gong, after selling a record $3 million worth of his fragrance Someday in a matter of three weeks.
Boyband/manband Blue provided the entertainment for the night, playing out a string of their greatest hits, ahead of their comeback set for this year.
Here are the night’s winners in full:
2012 UK FiFi Awards Winners
Best New Female Print Advertisement: Elie Saab, Le Parfum
Best New Male Print Advertisement: Mont Blanc, Legend
Best New Female Fragrance Commercial: Kenzo, Flower Tag
Best New Male Fragrance Commercial: CK one, Shock
Best New Female Fragrance Design & Packaging: Balenciaga, L’Essence
Best New Male Fragrance Design & Packaging: Mont Blanc, Legend
Best New Female Fragrance Limited Distribution: Roja Parfums, Danger
Best New Male Fragrance Limited Distribution: Tom Ford, Neroli Portofino
Best New Independent Fragrance: Angela Flanders, Precious One
Best New Home Fragrance: Roja Parfums, Rose de Mai perfumed candle
Perfume Extraordinaire: Memo, Shams (IFF)
People’s Choice Award For Women: Marc Jacobs, Daisy Eau So Fresh
People’s Choice Award For Men: Armani, Code Sport
Best New Celebrity Fragrance: Justin Bieber, Someday
Retailer Of The Year: Harrods
Best New Fragrance For Women: Elie Saab, Le Parfum
Best New Fragrance For Men: Gucci, Guilty Pour Homme
Hall Of Fame: Thierry Mugler, Angel
Congratulations to all the winners and nominees!
Siobhan Copland
Photos: Sara Reverberi
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