A modern vintage twist at the May Daze Clothing Curiosity Shop

We had the pleasure of attending a rather curious fashion show in Brick Lane last night. The show was a fantastic collaboration between local, East End, vintage, independent designers and businesses. 

So, what made it curious? Well, all the pieces showcased were so intriguing that it is hard for one not to wonder what inspired the designer to create such things! When we asked the designers to define London fashion, this is how they chose to describe it: Aimee Du preached how “adventurous” London fashion is; whereas Twinne described it as being “innovative, eclectic and challenging”. 

The variety of descriptions about London fashion was reflected in the work of each designer. It is this variety, which made each top, dress or skirt more spectacular than the previous one. Moreover, when we asked the designers about their initial inspirations for their collections, the general consensus was that the Brick Lane culture inspired them: the books, the music, the people, the fabrics. Who wouldn’t be inspired by such a cool, diverse environment? 

As the models strutted down the catwalk in the various outfits, ranging from evening wear to casual clothing, it was apparent that the other thing all the designers had in common was the reminiscence of the 1920s – this was enforced even more through the comfortable vintage sofas! 

The designers tend to exhibit and sell their collections in markets, boutiques and websites; however, we feel these exclusive compilations need to spread. Their talents need to be shared with all girls out there searching for their individuality in the name of fashion.

Sasha Hilton
Photos: Alan Christopher Parker