Fashion & Beauty Shopping & Trends

Victoria’s Secret is ready to hit London on July 25, in time for the Olympics

Victoria’s Secret is ready to hit London on July 25, in time for the Olympics

We were very excited when Victoria’s Secret – the sexy American underwear label – announced they are to launch their first London store this year. And now details of the much anticipated opening have finally been revealed, as the super brand confirmed they are to open their first store in time for the Olympics. The first Victoria’s Secret store will be set on the corner of London’s New Bond Street and Brook Street and will open on 25th July and is rumoured to be launching a super hot runway show featuring the brand’s world famous “Angels”. Former and current Angels include Heidi Klum, Gisele Bündchen, Miranda Kerr, Rosie Huntington-Whiteley and new model and mum Alessandra Ambrosio.

The flagship launch will be followed the next day with the opening of its second store at Westfield Stratford, which is conveniently situated next door to the Olympic Stadium.

Part of the company’s expansion plans include three smaller stores that will be tested in locations across the capital. The American bred brand Limited Brands, which also owns La Senza, started out in 1977 by Roy Raymond who was too embarrassed to purchase lingerie for his wife in little department stores. There are now over 1,000 stores in North America, Canada and the Middle East. We’d say an opening over here is well over due! As well as selling beautiful lingerie, Victoria’s Secret also sell nightwear, swimwear and cosmetics including some seductive scents and jeans. A regular on the runway, their collections are always a hit on the catwalk and are sure to be on the high street too. Something tells us the guys will be pretty pleased to see the arrival of the angels in town too.

Siobhan Copland

More in Fashion & Lifestyle

Caroline Gardner

Inject some colour into your home with Caroline Gardner’s gorgeous new spring collection

Alexandra Davis

Discovering Smart Dental & Aesthetics, Marylebone’s newest clinic for beautiful smiles

Rebekah Absalom

The top picks from Lush’s new Easter collection

Alexandra Davis
Monica Vinader

Nine timeless gifts for her from luxury jewellery brand Monica Vinader

Alexandra Davis

The top four luxury fragrances to spoil your mum with this Mother’s Day

Alexandra Davis

Everything you need to know about Korean skincare, from Then I Met You founder Charlotte Cho

Alexandra Davis

Three must-visit London restaurants to treat your mum this Mother’s Day

Alexandra Davis

The ultimate Mother’s Day gift guide

Alexandra Davis

The six hottest beauty launches you need to try this month

Alexandra Davis