Kardashian sisters launch make-up line

Reality stars-turned-successful entrepreneurs the Kardashian sisters are adding yet another string to their successful bow. Further to opening several clothing stores, launching fragrances, dvds and books, the K sisters are adding a make-up line to their growing empire. The line branded Khroma Beauty is due to launch just in time for Christmas this year.

Kim took to her blog to reveal their plans, which have been under wraps for some time. Expressing her excitement, she said: “Growing up we would play with my mom’s make-up and from a young age I always wanted to be a makeup artist! Of course now make-up plays such a huge role in all of our lives, whether we’re on camera, at a shoot glammed up or just keeping it natural day to day and it’s a dream come true to be able to create our own line of products to share with you guys. We can’t wait!!!! Xo.

It will feature all kinds of make-up products, from eyelashes to compacts. The launch will include a limited edition compact called Kardazzle and fake eyelashes and mascara with the full range due for release in 2013. The clan has partnered up with Boldface Licensing + Branding on the project and are well in with plans, ready for the initial launch.

The line aims to cover women of all ethnic backgrounds and ages; the sisters plan to create interactive videos with online make-up tutorials to get the Kardashian look. 

Siobhan Copland