We Own party fashion to suit you and your friends

We Own is a fashion label that combines two of our favourite things here at The Upcoming: fashion and parties! Set up by four party animals from Manchester, We Own gains influence from the party/dance scene to design their clothing, as well as using the party scene to throw fantastic events and promote their brand.

This label has held events up and down the UK that sell out immediately; however this summer they are taking things abroad! Look out for We Own events in Ibiza, or if unfortunately you’re not heading out there, you can check out their video from Hideout Festival in Croatia on their website, as well as many past UK events. We Own have been lucky enough to work with some of the UK’s biggest acts and DJs, such as Ed Sheeran, Annie Mac, Skepta, and Ms Dynamite to name a few.  

It is clear from their look-book and the videos from events posted on their website that they are all about summer and the party lifestyle. Instead of buying forced, generic, “party”-inspired wear from high-street shops, We Own offers the real deal. Their T-shirts are designed and made by people who are going out and living the party lifestyle, then translating that into their T-shirt designs. As well as T-shirts, We Own also offer a selection of accessories such as snapbacks and jewellery.

Not only do they hold killer parties across Europe and make stylish tees, they also write a blog that covers everything from competitions and giveaways to coverage of wild pictures from their exclusive events. Their blog includes their weekly instalment of “10 Tracks for Yo Weekend”, covered by a range of different weekly themes and influences – perfect to discover some new tunes or gain a better feel of what We Own is all about.

All T-shirts are priced at £26 for men and women, making this brand not only chic but also affordable street-wear. Click here to have a closer look!

Emma Adams