Coming soon: Antithesis anti-fashion clothing

Labelling itself “slow fashion”, the name Antithesis was chosen to signify a rejection of all that is fast and disposable. Designed for a customer base who is serious about great craftsmanship whilst having no time for buying into the latest trends, the brand is focussed on an aspiration of timelessness and anti-fashion. Created as a creative partnership between Renée Lacroix and Zahra Ash-Harper, the clothes they produce are intriguingly described by their blog as “reversible/modular/transformable pieces”.

On top of their “beauty in imperfection” aesthetic, Antithesis also pay attention to sustainability from local sourcing to their carbon footprint, to the extent that they were invited to be a part of The Ethical Fashion Forum’s Fellowship 500. It’s a bit of a mouthful, but a high honour in the world of sustainability.

The brand’s first collection has been a long time in the making, and thanks to a detailed blog, potential consumers can witness the process from textile selection to experiments with zippers and drawstrings. The brand also has a collection of anti-fashion inspiration on their Pinterest board. The debut collection is named Carry on Closet and is designed as a capsule wardrobe to fit the needs of busy international women who need to set off at a moments notice with just a few versatile looks in their suitcase. Antithesis have let out a few sneak previews onto their Facebook page, we love this reversible cardigan and their minimalist neutral blouses.

The label will be launching their debut collection at the Westminster Bridge Park Plaza on 6th September. Unlike traditional fashion launches where effort is spent on trying to lure in VIPs, this event is open to all their Facebook followers who email for an invite. Go to their Facebook for details, guests even have a chance to try and buy on the night.

Sarah Cleaver
Photos: Courtesy of Antithesis