Project D London bring a collection full of fun for the start of London Fashion Week

Last night, No5 Cavendish Square became host to a truly lovely showcase of the new spring/summer 2013 Project D London collection. The first floor of the building introduced guests to a specially picked cocktail menu and a grand white piano being played by a suave looking gentleman, impressing visitors with the likes of Jay Z and Adele. Guests included GMTV’s Jenni Falconer along with close friends of the Project D London duo. 

Being teased with a model wearing one of the new Project D London dresses at the start of the evening, guests were introduced to the collection by Dannii Minogue and Tabitha Somerset Webb, the beauties behind the label.  Models appeared from behind a canvas to A Spoon Full Of Sugar much to the delight of the audience. Each took on a playful walk and fun expressions in order to show off the elegant dresses. Maxis were key throughout, with delicate florals and spring colours being used in elusive ways. Models had neutral make-up and gentle ponytails, adding to the sheer beauty of the pieces. Smiles all round allowed onlookers to be filled with happiness. 

A playful twist to the show revealed a game of musical chairs, with three grand seats in the centre of the presentation area.  Models moved in a circular motion and then when the music stopped, one would be left out and act upon such disappointment. The joyfulness of the game could be felt throughout the crowd and contributed to such a wonderful feeling of content with the guests.

The collection moved into bright yellow and orange maxi dresses, one-shoulder pieces and white pleats, along with the music which changed into April Showers and Chitty Chitty Bang Bang. A “Red Merry Go Round” print dress gave a true portrait of the inspirations behind the collection and murmurs of the crowd prevailed the true exquisiteness of the design. 

Dannii, who was modelling one of the dresses herself, absolutely dazzled the crowds with her charm. When speaking to her, she told us of how the inspirations behind the collection came from Tabitha’s pregnancy, as they put ideas together during this period. They had decided to move away from their normal rock-esque style and put something refreshing together. The playfulness of the pieces completely showed this, and it was hard not to fall in love with every single one of the designs. Dannii also mentioned that she wanted a “candy” style theme for the autumn/winter 2013 collection. 

The night also allowed the girls at Project D London to reveal their exclusive watch collection. Titled “Time Pieces”, the watches made just for women have been designed especially for Ernest Jones. Priced between £250 and £550, the watches have been made with quality in mind. 

When the evening drew to a close, guests were presented with bouquets of gerberas alongside bags full of toffee apples and candyfloss in order to finalise the Project D London night of fun. The girls couldn’t have made their presentation any more perfect if they tried, and made the start to London Fashion Week one to remember.

Kellie Griffiths
Photos: Martin Evans