Clarks introduce new A/W12 style guide

A brand new season is upon us once again and as the leaves start to fall and the nights draw in, it seems that Clarks prefer to celebrate the ever-changing seasons. To mark this occasion they’ve launched the Clarks Style Guide.

The British-born brand are celebrating this AW12 by creating their very own style guide featuring inspirational trendsetters from all walks of life.

You wouldn’t be the only one for mistaking Clarks as purpose footwear rather than fashion wear, as it wasn’t too long ago the brand was solely advertising comfortable, practical attire. However, things certainly do change and it would seem the hugely successful Clarks have been quietly reinventing and cementing themselves in the world of sought after footwear.

What makes Clarks’ shoes stand out from the overcrowded sea of fashion footwear is the fact that it spans over many years and generations. It appeals to such a huge and varied audience and this is demonstrated in their style guide.

Clarks wanted to start this new and exciting venture to catch real people in real life situations wearing their brand. From fashion-forward urban style to looks from the other end of the spectrum, this really does capture Clarks in its most natural and raw state. Discovering Londoners styling and wearing their Clarks shoes in their own individual and distinctive way.

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Emily Charlotte Reed