Cube PR S/S 2013 press day

Cube PR are a London-based boutique agency that focus on predominantly British heritage and nostalgia menswear brands. A lot of their staple is names you recognise fondly from your youth, alongside classic brands such as Lewis Leathers and Britain’s oldest Motorcycle clothing company.

Peter Werth is a prime example; a label that is currently enjoying a renaissance under the direction of a new design team focusing on the brand’s original mod heritage. For SS13 Peter Werth offers well cut and very well priced suiting and casual wear; the black bomber jacket is sure to be a hit as are the brand’s mod influenced polo shirts, knits and great value footwear.

Another British label in Cube’s staple who offered up a surprising new direction is casual wear label FLY53. Perhaps eager to shrug off its “chav” association, the brand has moved in an edgier, more streetwear direction and was recently profiled in Drapers. Stand-out pieces include a Lichtenstein style print sweater, a tongue in cheek “Clique” t-shirt that mimics the Clinique logo, and hooded bandana print jacket.

Savile Row tailor Richard James is launching a new exclusive accessory line for SS13 which we were lucky enough to preview at the event. Designed with the multi-faceted modern man in mind, the bags, briefcases and wallets are sturdy pieces with vibrant colours and geometric panelling. We particularly liked the cufflinks: tough, irreverently modern designs and one particularly pleasing art deco design; these are not your traditional cufflinks.

Cube also represent new kid on the block Private White V C. This proudly Mancunian menswear label has been making waves recently, producing quality everyday menswear using the finest British materials and craftsmanship based upon the wardrobe of Victoria Cross recipient, Jack White. Well made, well designed British outerwear at its best.

Alongside this modern day Brit pack, Cube also showcased Australian eyewear brand Sunday Somewhere, whose retro sunglasses and glasses frames with names such as “Matahari” are some of the most amazing designs we have seen on the market.

With the interest in British heritage wear stronger than ever and the British fashion industry going from strength to strength, Cube PR have hit the nail perfectly on the head, building a strong brand portfolio of iconic British labels.

Visit their website here.

Ian Michael Turner

Photos: Martin Evans