MUJI launches Diffusion line

In February, 2013, Carnaby Street will be in for a treat, as the Japanese lifestyle brand MUJI will be releasing their new exclusive clothing line Diffusion. Only selling in the four stores they have in Europe, fashionistas in and around London will feel rather lucky being so close to such a lovely line. 

The MUJI Labo unisex collection is described as “not fashionable for decorative display but rather, are tools for living”, but looking at it, we still think they’re all gorgeous.

With shirts, footwear and jackets, all have featured buttons made from recycled plastics and the fabric is completely organic. So not only is MUJI offering comfort while looking good, but also they’re making us feel like we’re doing that little bit for the environment too.

MUJI are forward-thinking with the line, with what they say is “a new laboratory for thinking” and mixing the balance between “simplicity and practicality” while they lead the way with organic and recycled materials in the lifestyle world.

The inspiring pieces will be priced between £19.95 and £140, so looking good isn’t even going to cost a fortune.

Here at The Upcoming, we’re looking forward to feeling comfy without feeling frumpy! 

Holly Ashe