Cute Curcuit creates Twitter Dress for EE 4G mobile service launch, worn by Pussycat Doll Nicole Scherzinger
Pop singer Nicole Scherzinger stunned the crowds at the launch of 4G’s new mobile service network EE in London last Thursday, as she wore the world’s first ever ‘Twitter Dress’.
The dress was created by a company called Cute Circuit, who specialise in the rare cross-over between fashion and micro electronics. Based in London, their clients also include the likes of Katy Perry, Safura, Laura Pausini and U2.
Founders and designers Francesca Rosella and Ryan Genz use their combined skills to create some of the most incredible pieces of wearable technology.
“Francesca worked as a fashion designer for Valentino in Italy. Ryan Genz was formally trained as an artist, anthropologist and ultimately Interaction Designer focusing on Wearable Technology and holds patents and patents pending for wearable technologies.”
Cute Circuit were founded back in 2004 and were the first company to put LEDs into fashion on the red carpet, and judging by their other pieces such as ‘The hug shirt’, enabling wearers to send each other hugs, or ‘The M Dress’, which is a stylish silk mobile phone! To find out more about their various collections and projects, click here.
Scherzinger certainly sparkled in the Twitter Dress commissioned by Orange and T-Mobile collaboration network EE, which amazingly displayed short tweets using the hashtag #tweetthedress across her body throughout the party.
This incredible piece of fashion technology was made from eight meters of French silk chiffon, riddled with well over 2000 LED lights and around 500 Swarovski crystals. Scherzinger wore the pressure of the night well, wearing natural make up and minimalist amounts of jewellery.
This futuristic notion of wearable technology that doesn’t look like something out of a 70’s budget sci-fi movie is completely remarkable. Who knows where Cute Circuit will take this new branch of the fashion world?
Elizabeth Finney
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