Dyelog SS13 Press Day

Soho House on Thursday morning was turned into a beautiful showcase of designers for the Dyelog SS13 Press Day. Work by the likes of Shao Yen, Yifang Wan and CC Kuo was displayed for guests to preview what is going to be in store for the new season.

Bold prints seemed to be the trend throughout collections with CC Kuo using a whole palette of oranges, reds and purples in designs for what seemed to resemble watercolour painting on garments. Mandarin & General chose an opposing colour scheme with featured blues and greens in a more tropical, outdoor style print. Knitwear was also apparent in a lot of collections with maxi dresses being made out of delicate knitted fabrics.

We particularly loved the concept from 3939 Shop, which is based in Dalston. The shop, which brings together designers work to one platform, features work from brands such as Antoni & Alison, Sibling and Fashionary for a unique, interesting store. 

Kellie Griffiths

Photos: Martin Evans