Young Thread teams up with MIC’s Oliver Proudlock

Online menswear retailer, Young Thread, has recently teamed up with Oliver Proudlock from Made in Chelsea. Young Thread stocks a lot of independent brands, including Proudlock’s own Serge DeNimes, and they help to support and introduce them to the consumer market. 

Proudlock, with his unique style, has already shown his love of fashion throughout, bringing out his own T-shirt brand, Serge DeNimes. He also recently launched his own style blog to document outfits and what he’s wearing, so it came as no surprise to us that he would, at some point, team up with another retailer. 

Young Thread also stocks Swedish designers Elvine, eco-brand Alternative Apparel and East London-based Villain. The site provides an online space for affordable luxury and from watching a few episodes of Made in Chelsea, you get a sense that 24-year-old Proudlock really does have a genuine love of style and fashion, keeping up with the trends. The photos on the site give you a plethora of ways to wear the different key pieces, how to style certain items and what looks good together. 

Being the face of the brand, we’re pretty sure Young Thread will have a hefty number of online visitors to see what the fuss is all about! 

Jade Stokes
Photos: Courtesy of Young Thread