Fashion & Beauty

Euphorik’s A/W 13 preview

Euphorik’s A/W 13 preview

During London Collections: Men, we were invited to preview Euphorik’s A/W 13 collection at Wolf & Badger in Mayfair’s Dover Street.

euphorik collection

Having seen correlating themes of sovereignty and loyalty in other collections earlier this week, there were high expectations to meet. Euphorik met and exceeded these with their well thought-out colour palettes and tapered silhouettes with soft yet lightweight materials.

euphorik red blazer

This collection has a very simple, easy to follow, relatable theme, which was particularly elevated by the red velvet blazer lined with silk. It represents the height of the social order but without insinuating arrogance, as did the long, sheer, hooded charcoal-toned mark jumper.

The story flowed effortlessly with its take on classic silhouettes, particularly on the long line coats with slanted deep pockets and panelled back.

euphorik grey blazer

This was one of the best previews this week, if not purely for the organisation and clarity of the collection, and is definitely worth a look.

Aura Montana
Photos: Krisztian Pinter

More in Fashion & Lifestyle

Caroline Gardner

Inject some colour into your home with Caroline Gardner’s gorgeous new spring collection

Alexandra Davis

Discovering Smart Dental & Aesthetics, Marylebone’s newest clinic for beautiful smiles

Rebekah Absalom

The top picks from Lush’s new Easter collection

Alexandra Davis
Monica Vinader

Nine timeless gifts for her from luxury jewellery brand Monica Vinader

Alexandra Davis

The top four luxury fragrances to spoil your mum with this Mother’s Day

Alexandra Davis

Everything you need to know about Korean skincare, from Then I Met You founder Charlotte Cho

Alexandra Davis

Three must-visit London restaurants to treat your mum this Mother’s Day

Alexandra Davis

The ultimate Mother’s Day gift guide

Alexandra Davis

The six hottest beauty launches you need to try this month

Alexandra Davis