Timeless masculinity from Pearly King

Menswear has become an entity in and of itself. Once upon a time, predominantly female brands and stores begrudgingly segued into menswear in order to comply with commercial wants and needs, and even then womenswear options dwarfed men’s clothing concessions. Nevertheless, the archaic idea that men do not care how they look has been rendered obsolete. Nowadays, men are ever-increasingly conscious of their attire and appearance and even more so looking for choices that present masculine, stylish and quality options. All hail: Pearly King.

Imagine Dean and Brando – riding motorcycles, scrapping in the sandy heat of Old LA – and the inspiration and ethos behind the rugged denim brand Pearly King starts to unravel from its hand-sewn seams.

It’s a brand for the man’s man, one with an irrefutably brawny aura and a selection of fine clothing to prove it. Weather-worn tees and deconstructed biker jackets provide options for the style-conscious bad boy while classic Aran knits add a smart casual finesse to the mix. Robust fabrics, resilient against time, like the leathers and heritage tweeds favoured by the company are of key significance. But the stars of the sartorial show are the selection of jeans.

Constructed from almost indestructible denim and designed from hand-cut patterns, the jeans are worked and distressed by hand. Boasting an extraordinarily reasonable price tag and an impressive lifespan, style names like Jagger and Bourne only further extend the rock star, action hero aesthetics to which Pearly King aspires. In fact, the jeans are said to get better with age, receiving more character, shape and allure throughout the wearer’s maturation, with some qualities becoming apparent through wear and tear. Essentially, quality versus quality reigns supreme.

The inherent masculinity unabashedly seeps from every stitch of Pearly King’s DNA. Take a look at the cigarette-smoked, whisky-drenched, new season lookbook, complete with raging fire and a bearded protagonist, and the brand’s all-guns-blazing attempt to lure the proud alpha male is clear.

Even the designers, known as “The Heavy Tailors”, are afforded a valiant title; lending a butch feel to a profession best-known for its delicate precision; an agreeable contrast to the macho inference of “heavy”. The tailors manifest their artisanal talents into each detail, utilising horn buttons, heavy stitch-work and leather trims to update and expand upon classic styles.

Most of the products are heavy laundered and pre-treated, meaning even the most domestically hopeless needn’t worry about ruining or destroying the products. And for the stylistically apprehensive out there, a “get-the-look” function is available online, which will aid in the perfect selection of attire for all occasions.

Jodie Jones
Photos: Courtesy of Pearly King

Searching for a denim brand to accompany you on journeys of self-discovery through wild terrain, trials and tribulations?… Or just your daily commute? Look up Pearly King here: cigarettes and whiskey, optional.