Valentine’s collection: Illamasqua’s gift to you

Describing itself as a “cult British Beauty Brand”, Illamasqua has accomplished a great deal in its three years of existence.  The make-up brand now has three standalone stores in London, Leeds and Liverpool, as well as numerous department concessions throughout the UK.  Over the last few years, the brand has grown to include Australian and the Middle East markets amongst sustainers, while they continue to penetrate the US market through a sound presence in over 50 Sephora stores.

Awarded a CoolBrands title, the brand was renowned for its “dedication to self-expression”, the panel said as the make-up label appeared alongside other famed CoolBrands winners such as Manolo Blahnik and Prada.

Known for their eccentric and often over-the-top dark style, the women’s cosmetics label has kept things soft and feminine with a neutral pallet of pretty pastels for their Valentine’s collection.

With delicate dreamy colours, the “Broken Heart” collection is definitely in tune with the occasion that inspired its conception. Although the pallet is very neutral, with powdery peach tones and muted pastels, the collection can – and has proven to provide a very dramatic look.

The five piece collection consists of a cream blush, lipstick, lip gloss, false lashes and the highly anticipated return of the “raindrops” nail varnish. The complete Valentine’s collection is also available in gift box form – the perfect present to mend any broken heart this Valentine’s Day!

Nicole Norman 

Click here to get yours!