Kate Moss fronts Rag & Bone spring/ summer 2013 campaign

Following on from their November campaign, New York based brand Rag & Bone have chosen to again use Kate Moss as the face of the brand.

Photographed by Alasdair McLellan in a remote village in Gloucestershire, the images are full of natural light, minimalism and British heritage.“We shot our first campaign on a deserted North London street so thought it would be an interesting contrast to follow up in a remote English village, which Kate happens to have an affinity for. It was also a fun play on our British heritage,”explained managing partner, Marcus Wainwright.

Moss looks every bit as elegant and chic as ever, selling the pieces through every pose. Her natural and laid- back look are perfect for the leather trousers and casual tees she is pictured wearing. You’d never believe the supermodel has just turned 39! The campaign also features a white shirt dress, black Sigi platforms and a statement green leather Monaco jacket.

Moss is pictured with the layering of two shirts and a blazer, teamed with Dakar leather trousers and platforms. The mixture of denim and dark is a perfect look for the Spring.

Moss looks completely at home in the garments and surroundings and fits the brand like a glove. Needless to say that anything Kate Moss is wearing we will want and the effortless aesthetic of the campaign will no doubt be very successful this season.

Bethan Williams
Photos: Courtesy of Rag & Bones

The collection is now available to purchase and browse on the Rag & Bone store here.