Access all areas of the Topshop catwalk show with Google+

Modern technology has hit the fashion scene yet again. Topshop has partnered with Google+ to take its London Fashion Week show to the next level of amazing. On February 17, the inventive and accessible catwalk show will be viewable online by Google users. Every perspective of the show will be able to be seen, whether it be as a model or a make-up artist; access all areas has just got real.

This season’s show will be staged at The Tanks at the classy, artistic Tate Modern. The popular, High Street brand is using a state-of-the-art camera, which will be worn on models during the show, so that the viewers can see what it is like to be a model when they hit the catwalk. Viewers will be in the position of models such as Cara Delevingne and Jourdan Dunn, experiencing what it is like to hit the catwalk. In order for us to access every single inch of the show and the production, the “A Road To The Runway” digital diary will offer further insight.

Marvin Chow, the global marketing director for Google+, has stated: “We’re thrilled to be working with Topshop to bring everyday fans together and allow them to experience this season’s fashion show through almost every lens imaginable.” Without a doubt, the minds behind this incredible idea have brought another aspect to the world of fashion. Not only does this use of technology allow us to feel like a model, but also it allows us to understand the involvement behind these idolised beauties. Chow goes on to say: “Topshop has done an amazing job of creating an unprecedented experience through a number of Google technologies to connect fans with the highly coveted models, designers and influencers behind popular culture and fashion.”

As if this great innovation wasn’t enough, Topshop’s YouTube channel and Google+ page will live-stream the full show, from the moment of arrival until the second the handbags are put down. And yes, there’s more. An app called ‘Be The Buyer’ will offer tips and advice to aspiring buyers and this will facilitate fans of the brand to create their own mood boards, looks and ideas based on the catwalk collection. So, we must thank Topshop and Google+ for bringing something new to our laptops and for adding another dimension to the future of fashion.

Sasha Hilton