Looking for vintage? Make Coco Deville your online destination

Perfectly positioned to cater to the fashion aware, vintage-loving girls who aren’t willing to join the ranks of the “high street clones” (who spend their money on generic fast fashion items of identical styles and low-quality fabrications); Coco Deville is a cute independent online fashion retailer fully embracing the digital age packed with social media importance.

Making hard-to-find and authentic vintage pieces accessible to those in even the remotest of areas, think of Coco Deville as a boutique alternative to online archetypes like the ASOS Marketplace. 

Always in search of brands that aren’t in every major department store, let alone on the backs of every Westfield Saturday shopper, the team at Coco Deville have sourced brands like Bill and Mar, Little Black Dress, Mink Pink and Monsieur Steve, with the promise of more arriving soon.

As for the products; young, edgy yet unmistakably girly outfits make up the brand ethos. The self-styled amateur photography evokes the feeling of shopping with a close friend, an aspect that will be the key to Coco Deville’s success. If the clothing doesn’t appeal to your sense of style then the kitsch accessories may be in with a chance. Particularly covet-worthy is the jewellery depicting miniature iconic designer handbags. Rendered in a gold colouring, the mini bags feature as pendants, earrings and charms; promising to make great gifts for girlfriends or sisters.

When venturing around the site, it’s hard not to notice the do-it-yourself, “anyone can start a website” feel – and that is meant in no way as an insult. In actual fact, it is a charming aspect and probably even an inspiration to viewers who find the impossibly flashy designs of something like Net-A-Porter unrealistic to even meditate championing. This is the beauty of the Internet, it is open to interpretation, and innovation and anyone with a connection can start something amazing.

Ultimately, it is the entrepreneurial spirit and love for fashion that makes Coco Deville stand out. Okay, so the modest website is not about to win a Webby for owning the most innovative or slick layout, but the passion that goes into maintaining the outlet and the recognition that not every girl wants to be Topshop-clad is an element in need of praise.

Jodie Jones

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