Victoria Beckham launches online store

Having previously had only a site showing the latest collection, Victoria Beckham has finally joined the world of e-commerce with an exciting web shop. The new website echoes the brand and the designer herself, in every way. Sleek, minimalist and very en trend with monochrome colours, the website has already made its mark in the designer shopping sphere. 

The home page of the site welcomes customers with a choice of “shop” or “look” over a silent film of models being dressed for photo shoots and catwalks. The “look” option takes you into a blog style mood board with a collage of photos and video clips, one showing backstage at the brand’s AW13 catwalk show and previous season’s RTW collections. Victoria Beckham herself was very hands on in the inception of the site, explaining: “There’s a cool, edgy rawness to it — and that’s very much how I wanted it to look. With regards to the imagery, I haven’t done anything too complicated.”

The “shop” part of the website offers accessories, eyewear and denim sections alongside Victoria Victoria Beckham and the ready to wear– icon collection. Diffusion line Victoria Victoria Beckham is a selection of the designer’s favourite classic tunics and simple shift dresses in a mixture of soft pastels and pop brights. The ready to wear – icon line is a capsule collection of five timeless dresses of minimalist knee-length design, which will set you back between £1,050 and £1,650.

“It’s all about modern luxury, and the ability to shop online and have anything delivered to your door is very much a modern convenience,” Victoria Beckham says of her new site’s launch.

To give the ultimate luxury online retail experience, Victoria Beckham has spared no detail when it comes to packaging and delivery for her pieces. Luxury boxes will encase the pieces and if you’re shopping from London or New York, will be delivered to you the same day. “You feel special when it arrives,” says Victoria Beckham. “That moment is a very important part of the online shopping experience.” 

Hollie Bracciale

Visit the website here.