Little Punk London launches kid’s collection

Little Punk London launched their latest children’s collection at the Millennium Hotel in Mayfair last Tuesday.

The brand has included fun and educational elements in its range by using a very unique feature: a velcro design. This element allows the tedious getting dressed chore to be more fun and exciting for the child, and also makes the early morning easier for parents across the nation. It is surprising that the range is the first of its kind, seeing how simple the concept is.

The velcro designs include numbers, letters, fairies, spacemen and a very special and lucky dog called Woody who is part of the logo and belongs to one of the designers. These can be bought separately from the t-shirts so children can mix and match as they wish, and own a collection of their favourite characters.

Helen Keenan, founder of Little Punk London, talked about how her three-year-old inspired her with the designs: “She loves stickers, but hates getting dressed. This is a good distraction, especially when you are out for dinner. Her favourite design is the space-themed t-shirt.”

Head of the design team, Helen Carter, said: “There were some problems with the embroidery because we wanted them to be very detailed. Luckily we have some fantastic embroiderers in Maidenhead and Perivale.”

Not only has the company recently launched their new website, but also they have released a new baby range titled Royal Baby Range, just in time for the arrival of the royal baby later this year. The striped bodysuits come in a range of colours and are washing machine friendly and, most importantly, skin friendly. There are also matching hats to keep the cold out.

The company hopes to expand the collection to a book and bring the velcro characters to life in the children’s fingertips in the future. 

Joanna Swan

Both the new collection and website can be found here.