Press Day: what to expect from POP PR’s finest this autumn/winter

At its recent press day, POP PR has once again proven to be a goldmine of outstanding new fashion pieces. The agency showed the autumn/winter ’13 collection of its designers at their cosily small office in the West End. Both well-known and upcoming designers had amazing pieces on show.

A showed designer that’s worth eyeing up next autumn is Patrick Li. The Chinese born designer has a promising future as he has recently been praised by Fashion Scout as “One-to-Watch”. His collection based on the V&A exhibition Shadow Catchers, is subtly sophisticated. The used materials and the way in which the pieces are shaped and fabricated, contribute to the timeless feeling of the collection. It’s the most wearable collection of all the showed designers at the press day and POP PR predicts a high celebrity potential.

The resort collection of ByHasina was a light and floral exception to all the dark coloured autumn wear. The Madagascar born designer Hasina Raonimahary is known to get her inspiration from both her cultural heritage and her current hometown Paris. It leads to a remarkable mix that Raonimahary describes as “exotic meets French chic”. For this collection she was inspired by a coral reef, hence the bright colours and delicate fabric. Although the pieces add a little colour in the room, they seem slightly out of place amidst all the autumn/winter clothes.

One of the latest additions to POP PR’s list of designers is Madame Allsorts. This British singer/songwriter turned jewellery maker turned fashion designer aims to make people “look twice” at her first fashion collection. Although the quirky pieces are already head turners in the first instance, there’s an unexpected element in all of her prints that only reveal when looking twice.

Unsurprisingly, cult designer Pam Hogg stood out with her punky pieces. Leather, lace and room for nudity were perfectly balanced in the new collection to give it the familiar edgy touch. The collection, named The Emperor’s New Clothes, caused a lot of controversy during London Fashion Week when models walked down the catwalk in nothing but a coat and boots. A perfect stunt to keep the press going. The glittery red and silver cat suit was worn by Pam Hogg during this fashion show.

Lisa Nederveen
Photos: Molly Gustafsson