Alex Gerrard fronts new Lipsy collection

Alex Gerrard has revealed that she will be launching a new VIP collection for high street retail store Lipsy this coming June. The popular high street store specialises in gorgeous, glamorous yet affordable occasion wear, so having the fashion conscious WAG design a collection for them has came as no surprise. 

The collection is an anticipating prospect to all glamorous, high street lovers, where 33 evening wear pieces will be revealed from full prom dresses to elegant floor length gowns with edgy thigh-high splits, and they will be modelled by Alex herself who travelled to the sandy beaches of Dubai last month to shoot the VIP collection!

Since Alex was crowned ‘Most Stylish Scouser’ at the Liverpool Style Awards in 2010, her natural eye for style and design was previously picked up by occasion dress wear brand Forever Unique – where she launched a sixteen-piece collection of dresses embracing a ‘glam rock’ style, which flew off the shelves. Since then Alex has made her mark as a fashion icon and trend setter, always staying on the right side of style critics with her timeless, glamorous yet head-turning and occasionally daring outfit choices. So her latest addition to our high street through the perfect party wear brand Lipsy is one we can’t wait to see!

Alison Boswell