One man’s mission turns into diamonds

What do you do if you are unable to find the perfect engagement ring for your partner? Start up your own business of course! 

Well… Ok, it’s not everybody’s cup of tea, but one brave soul decided to take the plunge. This is Gary A Ingram’s story. “I started The Diamond Store seven years ago out of sheer frustration. I had taken the bold decision to get engaged and was now looking for THE ring with which to propose. Having never ventured into a jewellery shop before and with limited diamond knowledge, I found the whole process of research and window shopping uninformative and bamboozling.” 

“Walking into a shop didn’t really change things, sure the staff were informative and helpful but just how many rings could I really ask to see, how many questions could I really ask before I became a pain?”

With Gary’s background in internet marketing and good friends in the jewellery industry things seemed to all fall into place. His mission was to help other lost souls. 

The Diamond Store has been a previous finalist at the 2010 UK Jewellery Awards and has over 25,000 happy customers. This online boutique has reasonable prices that even retailers cannot match. Their collections range from drop earrings to hoops, to cocktail ring, to solitaires, to lots of bling or minimal bling. The option is all yours. 

The Diamond Store caters to the classic as well as the modern look. Why not purchase something according to your mood? 

This adorable 9K white gold diamond Pixie Fairy Pendant costs only £295. Much like Thumbelina or Wendy from Peter Pan, this would make an ideal gift for a girl for her sixteenth birthday. 

If colour is what you like, this delightful 9K white gold multi-diamond ring has the perfect summer feel. Make your friends envious as it matches all your outfits without trying too hard. 

Black Diamonds and white together are a wonderful combination, as this bold 0.33ct 18K white gold ring reveals. Who would have guessed the price to be £685? It is reasonable beyond a doubt. 

Joan Rivers once stated: “I don’t exercise. If God wanted me to bend over, he would have put diamonds on the floor.” If only we were all you, Joan. The Diamond Store does bring us one step closer… 

So, merrily shop online and browse through The Diamond Store’s collections and prices to suit your budget.

Pooja Sahny