Fashion & Beauty

Ballerinas dance down the catwalk at Love Mayka’s pop-up launch

Ballerinas dance down the catwalk at Love Mayka’s pop-up launch

Last night saw the opening of Love Mayka, the latest Camden Collective pop-up shop, and of course The Upcoming was there to help celebrate! The evening began on Camden High Street in the store, which is a combination of an art exhibition and a fashion boutique. Love Mayka pieces hung from a rail suspended from the ceiling, giving them the appearance of floating in mid-air, surrounded by abstract art including a chaise-longue boasting Love Mayka prints. The mission of the brand is to “fuse art and fashion”, using colour and edgy abstract prints, which last night were painted onto a ballet dancer by the designer.

IMG_1

IMG_2

Designed by UK-based print artist Maya Finkelstein Amrami, Love Mayka is a collection of beautifully cut dresses, structured Japanese-style jackets, sheer trousers and kimono-inspired tops, all in vivid print. The design of the Love Mayka print combines art deco shapes, Picasso-style strokes and bright clashing colours. Amrami took inspiration for her collection from her previous work in the costume department of the Royal Opera House and found her muse in ballet dancers from the Royal Ballet. This was felt last night by the presence of dancers, replacing models in Love Mayka’s catwalk, who walked en pointe for the duration of the show.

IMG_3IMG_4

The catwalk for Love Mayka, was held in a second venue and was where the brand really began. The Collective Hub is a fantastic space with bare rafters in high ceilings and although filled with people and a slick black catwalk, still had an industrial feel to it.

 IMG_5

The Hubs are converted spaces in the heart of Camden Town dedicated to supporting and encouraging creative talent and providing space for young entrepreneurs to expand their ideas. Collective is a pioneering project putting Camden Town at the heart of the UK’s creative community. The Collective pop-ups give individuals the chance to showcase their ideas in vacant shops, which are transformed into vibrant spaces by the work.

Hollie Bracciale

Love Mayka designs are priced from £70 to £600. To shop the collection click here.

To find out more about Camden Collective click here.

More in Fashion & Lifestyle

Caroline Gardner

Inject some colour into your home with Caroline Gardner’s gorgeous new spring collection

Alexandra Davis

Discovering Smart Dental & Aesthetics, Marylebone’s newest clinic for beautiful smiles

Rebekah Absalom

The top picks from Lush’s new Easter collection

Alexandra Davis
Monica Vinader

Nine timeless gifts for her from luxury jewellery brand Monica Vinader

Alexandra Davis

The top four luxury fragrances to spoil your mum with this Mother’s Day

Alexandra Davis

Everything you need to know about Korean skincare, from Then I Met You founder Charlotte Cho

Alexandra Davis

Three must-visit London restaurants to treat your mum this Mother’s Day

Alexandra Davis

The ultimate Mother’s Day gift guide

Alexandra Davis

The six hottest beauty launches you need to try this month

Alexandra Davis