The finest in the fragrance industry gathered for the FiFi Awards 2013

Last night The Brewery in London was the host to the 2013 FiFi UK Fragrance Awards and along with industry expects, press and celebrities The Upcoming went along to find the winners out first hand.

While waiting for everyone to arrive we were treated to a champagne reception while listening to the amazing voice of the Savoy’s Matthew vanKan. The awards, which are often seen as the Oscars of the fragrance world, were overseen by the glamorous Natasha Kaplinsky dressed in an elegant red Jenny Packham dress. She was joined on stage over the course of the evening by various famous faces including Ola Jordan, Nancy Dell’Olio, Spencer Matthews and Camilla Dallerup with her husband, Kevin Sacre.

As we ate we were treated to a performance by the band Stooshe, who were as good to watch as they were to listen to. The three girls all have their own styles and looked amazing while singing their back record of popular and new singles.

The main event however was the actual awards and there were some surprise winners in a couple of categories. A number of brands even managed to scoop more than one of the sought after awards.

Best new female print advertising – Jaipur Bracelet by Boucheron

Best new male print advertising – Kokorico by Jean Paul Gaultier

Best new female commercial – La Petite Robe Noire by Guerlain

Best new male commercial – Kokorico by Jean Paul Gaultier

Best new female fragrance design & packaging – Florabotanica by Balenciaga

Best new male fragrance design & packaging – Hommage a l’Homme by Lalique

Best new home fragrance – Amber Oud Bougie Parfumee by Roja Parfumee

Best new independent fragrance – Oud by Maison Francis Kurkdjian

Best new female fragrance limited distribution – Tom Ford Cafe Rose by Tom Ford

Best new male fragrance limited distribution – Amazing Green by Comme des Garçons

Perfume Extraordinaire – Givaudan by Tom Ford Noir – Tom Ford

Readers’ Choice for women – Dot by Marc Jacobs

Readers’ Choice for men – Spicebomb by Viktor & Rolf

Best new celebrity fragrance – True Reflection by Kim Kardashian

Retailer of the year – Harrods

People’s choice for women – Botanical Essence No. 15 by Liz Earle

People’s choice for men – Code Ultimate by Giorgio Armani

Best new female fragrance – Dot by Marc Jacobs

Best new male fragrance – Spicebomb by Viktor & Rolf

Best new ultimate launch – La Petite Robe Noir by Guerlain


Indra Wignall
Photos: Martin Evans

For more information about the FiFi Awards head to the Fragrance Foundation wesbite here.