Coffin On Cake PR have us looking great while being active this A/W 13

With the recent weather, you could easily be mistaken for thinking we had already reached the A/W season, but we’re actually still only viewing it. This week we headed off to Coffin on Cake PR to find out what their clients had in store for the colder months ahead.

With many of the brands on show being related to extreme sports, a lot of the clothing had a more practical edge to it, but this isn’t to say that everything isn’t still achingly cool.

Quiksilver is a name that many will know, and its clothing for next season reflects its roots and values in surfwear. The clothes we viewed, however, were more what a surfer would wear when they aren’t in the sea; these are certainly articles for relaxing and socialising. The wool knit jumpers look to be kind to curl up in and keep for years to come. You could team these jumpers with the camouflage style trousers, which have been cleverly designed so on closer inspection you realise the print is actually palm trees.

The Quiksilver for women and Roxy ranges followed the same casual “apres-ski” feel with burst oranges and dark blues, this time accented with white and turquoise. The black and turquoise quilted jacket by Roxy was a stand-out item of the day, being incredibly soft and lacking the nasty plastic texture you find on many garments of this style. The accessories in the range were also on trend with traditional wool mix materials and prints.

Cushe footwear again brings together sport and fashion with its range of footwear. Great for anyone who likes the outdoors, these shoes are stylish but practical, and amazingly lightweight. Whether walking along a pebble beach or hiking the mountains and coastal paths, good footwear is vital and this is certainly a brand that you should check out.

For clothing that performs as good as it looks, you need to check out IsaOra. This is technical clothing that has all the elements you would look for, but it also looks great too. If you are someone who wants to look stylish while you cruise down the mountain on your snowboard, this is the brand for you. You can even get a snowboard to match your jacket!

Starting off on the practical side of things and then branching out to more fashion wear items, Alpine Stars has the motor world covered. While still creating the practical protective wear they built their name on, Alpine Stars’ fashion wear is looking good too. Their DNA Tech Series clothing combines the two elements to create great looking clothing that also breathes and performs more like sportswear.

Possibly the most famous name in the collection was All Stars Converse and its range of bags and shoes were in its typical style. New prints have been used on the shoes and the bags, meaning you can match up your accessories and footwear while staying cool and casual. From leopard print to “dios los muertos” style skulls, there’s something for everyone here.

Denim Demon hail from Sweden and use its Nordic roots as inspiration for its clothing. A particular example of this is the knitwear jumper with a pattern inspired by the Swedish army’s camouflage. A family run business that is popular across the Nordic region, this is a brand to take note of for warm and comfortable clothing.

Several brands of footwear were also available from the tried and trusted CAT boots to the fun and funky Juju Shoes. CAT boots were originally work boots, built to last and to protect your feet from being crushed, but many started to wear them outside of work too. The newest range stays close to its roots as always, but comes in a variety of colours and styles that make them look great too.

For anyone growing up in the 80s and 90s jelly shoes were a staple item of any trip to the beach. They are now back in our lives but have been given a greater range of shape and style; they also don’t rip your feet apart any more, huzzah! From the iconic jelly sandal to the new Dr Martens style boot, Juju is certainly putting jelly shoes back on the map, as well as healing those mental scars.

Accessorise these outfits with the stunning range of jewellery from Shimla. There’s a lot of beaded jewellery around at the moment, but the standard of quality varies from looking like it was made by your 7-year-old sister to Shimla. Using natural stones, calming colours and icons, these handmade products are much nicer than others on the market and are well worth your attention.

To end we have a touch of something different and pure fashion. A newcomer to the Coffin on Cake books, MaKers LDN brings together amazing digital prints and spandex to create a mind-blowing range of clothing. From dresses and skirts to leggings, there’s a range to choose from and you will certainly stand out in a crowd. Move over Black Milk, MaKers LDN are here.

If spandex isn’t quite your thing then Joseph Turvey might be. His hand-drawn images adorn his shirts and t-shirts, and are both playful and iconic and the bright colourful prints will brighten up any wardrobe and any day no matter the weather.

Indra Wignall 

For more information, check out the Coffin On Cake PR blog here, which features news and links to all their clients.