NYDJ: for that perfect pair of jeans

Every girl needs that one pair of jeans they can turn to in a fashion crisis, whether you’re going on an exciting first date, are having a relaxing day of chilling out, or you are the guest of honour at a glamorous party, you need to look fabulous with everything; enter NYDJ aka Not Your Daughter’s Jeans.

With an introduction that states: “For every woman who has ever sacrificed comfort for style…. or style for comfort,” the founders of NYDJ have taken it upon themselves to ensure this is no longer an issue; they have managed to combine both style and comfort in order to create that pair of jeans you can always rely on.

The LA-based brand uses true American denim which has just the right level of stretch to guarantee a superior fit and no bagging – even between washes. They use a “lift tuck” technology that makes you not only feel, but also look a size smaller – what isn’t to love? The design includes a criss-cross panel that helps flatten the front, whilst smoothing the back to offer a sleek silhouette.

Not only are the jeans snug and sculpturing, but also the company makes sure they are always bang on-trend with both shape, colour and print. From bootleg to skinny and jeggings to chinos, NYDJ has it all. Colours include the classic mid-blue, dark indigo and black, as well as an array of pretty patterns such as floral, Aztec and tie-dye.

For any of you worrying that you are too tall, too curvy or too small for NYDJ, you need not fret as this denim dream-house caters for sizes 4 to 22, and they also have “petite,” “plus size” and “long length” sections. So whether you are a voluptuous vixen, lean lady or petite pocket rocket, be sure to check out NYDJ.

With prices starting from £89.95 and stopping just short of £150, NYDJ can provide you with the perfect pair of jeans which will undoubtedly become a staple in your wardrobe.

Emily Vierke

Just head over to the NYDJ website and have a look at their Twitter and Facebook pages where you will find the latest reviews from the most honest fashion critics out there: you guys!