Fat Face begins summer on a high!

British fashion brand Fat Face celebrates 25 years of fashion by launching a special High Summer collection. Originally created in the back of a camper van in 1988 by Jules Leaver and Tim Slade, the brand has carved its identity for those inspired by the outdoors and extreme sports.

Fat Face has maintained the brand’s values over the past 25 years and always aims to produce great iconic products that is designed to be loved by all customers for life outside the 9-5. These 25 years will be celebrated with a collection inspired by the brand’s heritage products based on original designs from the days when it all started.

To convey this vibe the range encompasses a subtle rustic and salt washed feel. The women’s wear range includes tops in paisley prints, vintage denim and elements of ethnic embroidery.

True to the brand heritage and nostalgic vibe, the range includes floral print inspired dresses such as the ‘Serena Dress’ featured here.

In line with this feeling, the men’s wear range has a vintage naval feel. To highlight this aged look the brand has chosen designs of polo’s, sweats, t-shirts, shirts and cargo shorts and to complete it, Fat Face has created a range of accessories and footwear for both men and women.

What makes the launch even more special is that Fat Face have put together an exciting competition for their followers.

The competition digitally known as #WinJim, will allow fans an amazing opportunity to win a customised VW Fat Face Campervan worth £35k! The competition will run from the 23^rd May until 31^st July 2013.

Lucy Pennington

To pick up on your share of the fun and view the collection, visit the Fat Face website.

To enter the competition click here or register on the Fat Face Facebook page.