Hoola makes waves this summer!

Created in 2006 by Lena Shawa, a graduate of London’s prestigious Central St Martin’s, Hoola is a boutique Swimwear line designed for D cup sizes and above.

Shawa’s mission was to “create beautiful and supportive larger cup swimwear and not bras masquerading as swimwear”. 

The jury is out, mission accomplished. Hoola Swimwear does just that!

Sweetheart necklines and halter neck straps are dominant features in the line and provide the support Shawa intended, whilst frills and bows add a soft feminine touch. 

The line has a vintage summer feel, and conjures up thoughts of endless, colourful summers by the ocean. 

Hoola’s summer range for 2013 consists of sophisticated twilight blue halter necks and sweetheart reds, but dreamy mints, florals and shard prints also make a timeless statement.

Lucy Pennington

Find out more about the Hoola Swimwear range here.