Professor Green’s X Puma new collection launch party “read all about it”

Hackney born rapper, Professor Green, hosted the launch party for his second collection collaborating with the sporting brand, Puma, at Oval Space in Bethnal Green, Hackney.

Oval Space is a warehouse structure and was filled with fashionistas, hipsters, music stars, Puma and Asos staff, as well as press to party at the launch night. The evening offered free cocktails and vodka and gin ice lollies, which was a perfect treat in the heat.

A catwalk show showcased the latest collection with both male and female models displaying the cool, urban and relaxed style. T-shirts, jumpers and vests saw the logo of Professor Green’s alter ego; the honey badger.

The night had a very cool vibe that turned into a mini rave with the likes of music stars Emeli Sande, DJ Fresh and Professor’s Green’s fiancé, Made in Chelsea star, Millie Mackintosh, supporting the collection. It was a great night with a great turn out and a perfect atmosphere to reflect the cool new range.

Proffesor Green tweeted at the end of the night: ‘Thanks to all of the lovely people who came out tonight! Thank you to @puma for again making it all possible and for an incredible party!”

Leyla Mai Nguyen
Photos: Sarah Louise Renwick

Visit the latest collection here.