Carefully curated by ZelfaNet

Zelfa is a unique online boutique where a designer’s collection is meticulously edited for consumers to get the “best of” each collection. No one has time to sift through hundreds of looks, so Zelfa has done it for you. It’s sort of like having a personal stylist pulling the best looks just for you! The site offers an exceptional assortment of designers that you won’t see together anywhere else. The clean cuts, statement pieces and everyday must-haves come from brands like Annette Görtz, René Lezard, English Weather, Basharatyan V, Prêt Pour Partir and 120% Linen. “Zelfa.net allows women to feel confident in the way they look, and wear just the right amount of trend.” 

This online retailer was created by Zelfa Olivier whose bywords are “elegance, style and quality” – for those who have developed a personal style that stands out from the crowd. “Quality is crucial to our customers and this can be seen in the collections we offer, all the way from the core noble fibres and beautifully created fabrics, through to the make of each individual garment.”

Summertime is here and we can’t get enough of bright prints and colours, so it was obvious to us that the Print Maxi Dress by 120% Linen (£479) was a no-brainer for our closet wish list. This beautiful floral print, floor-skimming length and heavy embellishment detail means this dress has all the ingredients for a holiday suitcase must-pack. It features sandal-grazing length, loose-fitting cut and, of course, has hidden side pockets (a feature we can’t get enough of).

Not only does the site feature beautiful clothing we only wish our closets were holding, but it also has a great blog, The Magazine, that exposes the intriguing inner workings of a fashionable mind.  From Q & A sessions with designers to explaining the current trend of Safari Chic and how to incorporate that into our wardrobe for summer.  

Gillian Horsley

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