Kurt Geiger’s rock ‘n’ roll sweethearts
Kurt Geiger has commenced it’s 50th anniversary celebrations by launching a rock ‘n’ roll dual campaign – a first in the brand’s history. The campaign features Sam Rollinson and Louis Simonon – son of The Clash bassist Paul Simonon – igniting a defiant depiction of a punk-rock fusion. Inspired by a Sixties-meets-Nineties juxtaposing aesthetic, the images pay homage to the heritage and evolving ethos of the now renowned high street retailer. The campaign isn’t the only fixture in celebrating the brand’s decadent birthday – intentions for a party along with a commemorative limited edition collection will also be launched later in the year.
“Model and rocker, Sam and Louis represent effortless British cool,” states Kurt Geiger’s creative director Rebecca Farrar-Hockley. “There’s a wonderful quote from Mr Geiger…. [who] said something like, ‘The idea that high elegance is created by high heels alone is as dead as last year’s boots!’ We designed the new season boots to look like they belong to a rock star, but feel so easy you can live in them day to day.”
Ever since the opening of the brand’s first boutique on London’s Bond Street in 1963, Kurt Geiger has culminated the accreditation as Europe’s leading authority within designer footwear and accessories. Dominating worldwide locations with an expansive portfolio of 70 stores, with 172 concessions within UK and European department stores, alongside their global flagship websites, the American-owned retailer still yearns in maintaining it’s most recognised and respected status within the footwear genre. Enlisting the assistance from Carvela in the late-1970s to produce fantasy footwear collided with everyday aesthetics; the brand has provided consumers to date with similar products under their ethos of functional, fun and flirty enviable footwear designs. Continuing to build upon their prototype designs and off-duty exteriors, the brand are consistently revolutionising their niche market with the utilisation of London-based Italian-craftsmanship merged with cutting edge materials, technical precision and of course, the renowned razor-sharp stiletto – London styling continues to be the active thematic stimulus and ideation behind the iconic KG household.
With the functional motto of “dressing from the shoes up” encapsulating the vision and essence of the brand, the self-serving message has been handed down from generation-to-generation, with hope that consumers will do exactly the same in filtering the Kurt Geiger name down to their future generations for the next fifty years.
Ben MacDonald
To find out more and to shop online please visit the Kurt Geiger website.
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