Bad girls do it well: Dimepiece LA

A dimepiece can be defined as the total package: a woman as confident in mind as she is in appearances with a knack for the unsystematically chic. Founded in Los Angeles by co-creators Ashley Jones and Laura Fama, their vision was simple: create a brand for the crazy, sexy, cool.

As self-professed, Dimepiece speaks to an independent, forward-thinking woman who lives out loud! She knows what she wants, and she’s not afraid to get it and yesterday marked her official footing on British soil.

The London launch was held at the plush W Hotel’s Wyld Bar, tables were littered with slogan-embossed bumper strikers, and model cool girls bending all the rules. Sporting some of the brand’s summer-time favourites, the party served as an informal presentation of what to expect from the femme style streetwear powerhouse.

DJ Jamie Woon did her thing on the 1s and 2s, really setting the scene as the obvious place to be. If this was any indication of what to expect, we can’t wait to see what comes out of this upcoming bad girl empire.

                                                                                                                                                                Jovaneca Jean-Gilles