Voi Jeans Co go gritty and urban for A/W ’13

Gritty, urban and industrial, denim brand Voi Jeans Co. has released its autumn/winter collection and it has street style written all over it. “Engineered For You” Voi Jeans Co. has taken inspiration from its Northern roots in Preston, the urban wearer and people who dare to be a little different with their look.

Voi’s collection for next season has a colour palette of stormy greys and charcoal, khaki and navy with splashes of white. Denim has been sandblasted to achieve a worn out look on the front of jeans and to give interesting mottled and ripple effects. In menswear the brand plays with double denim, combining a dark rinse classic denim jacket with lighter jeans and in womenswear with a zip up lightweight denim jacket. Moving away from denim, Voi plays with a mixture of textures including canvas rucksacks, padded parkers with fur trimmed hoods and chunky knitwear.

Known above all for the manufacture of denim, Voi prides itself on engineering jeans, ensuring each action in the construction procedure is perfect. Every seam, rivet, lug and label has to be carefully thought through toproduce designs that capture the essence of youth.

To expand on the brand’s popular jeans, Voi has incorporated a variety of denim pieces as well as polos, shorts, t-shirts and accessories in to its collection, covering both fashion focused pieces and wardrobe staples.

Hollie Bracciale

Shop the Voi collection online here.