Alexis Smith Lingerie and Amy Childs team up to lead a lingerie revolution!

Alexis Smith Lingerie, one of the most successful lingerie brands of 2013, has signed TOWIE star and businesswoman, Amy Childs, to be the face of her Spring/Summer 2013 collection in a partnership that looks set to take the fashion world by storm!

Launched in 2010, Alexis Smith saw a huge gap in the market when it came to producing gorgeous, matching bra and brief sets for those with a bigger bust and smaller frame and since its conception, the brand has become a worldwide success and has helped to fuel a revolution.

Despite the success that Alexis has already enjoyed, she admits to still feeling more than a little bit of excitement at her new signing: “I am thrilled to be working with the Queen of Essex, Miss Amy Childs.  She is everything the Alexis Smith brand represents: young, glamorous, fashion-forward and fun! It’s fantastic to see her looking stunning in all of my lingerie collections, and rocking them with style.”

Amy Childs is set to become the face of Alexis’s new S/S 2013 Pink Sugar range and confesses that modelling the lingerie won’t be difficult as she is already a fan of the brand: “I love Alexis Smith Lingerie and have worn her sets for so long as I have always struggled to find pretty bras for my size. I am so happy to be the new face of the brand and love the new and exclusive hot pink range!”

The new range is so beautiful that it’s not difficult to see why both Alexis and Amy are so excited about it; it seems certain that 2013 will be the biggest year yet for both designer and model.

Ellie Owen

Sizes in Alexis Smith Lingerie start from size 6, UK size D cup and 30 back size, and prices begin at £12.99. 

The Pink Sugar set is £50 and can be ordered from either here or here.