LFW – Pritch London S/S 2014 collection

Oh Pritch London, you rebel, you! What an exhibition took place at the Bloomsbury Baptist Church. Models gowned in black robes were statued on the altar as an organ sent out some saintly tunes. It wasn’t long until a more rebellious act was committed. Here is how the Pritch London experience went…

The DJ set up under the Holy Cross quickly smashed out his tunes whilst models stripped off their robes to reveal the label’s collection. They marched around the religious venue in bold, sexy and chic designs. It was a harmonious fusion of elements. Onlookers took to their feet and couldn’t help bopping to the beats.

Pritch London revealed an array of leather jackets; blue, cream, purple and yellow were highlighted throughout the collection, matched with either shorts or ripped pants to provide a dramatic statement. The leather apparel comes in the highest of quality, expressing a unique style of “contrast and duality”.  

An amazing and exciting show, saluting freedom and a modern style. The Upcoming felt blessed to witness the exciting exhibition.

Michelle McGill

Photos: Martin Evans