WeSc and Happy Socks pair up for polka dot perfection
Two quirky and cool Swedish clothing companies unite to create “League of Happy Campers”, a small but sweet clothing collection available just in time for autumn.
Skateboarding and snowboarding inspired fashion label WeSC (We are the Superlative Company) started out by supporting and sponsoring underground musicians, artists and skateboarders. It was after their sponsorship of Hip Hop acts Looptroop and Timbuktu that they received recognition from the younger generation who found respect for a company who deviated from general marketing, and instead chose to back less known artists.
WeSc found a fellow quirky mind in the form of the bright sock company Happy Socks. Just five years ago, two buddies decided to inject some colour and creativity into an everyday essential, combining high quality with cool prints and vibrant colours. Now these two fashion powerhouses have produced an exciting range of garments that includes a jacket, jumper, t-shirt and, of course, a selection of socks!
Actor, director, musician and all-round creative mind Peter Stormare fronts the campaign and invites you to be yourself, relax and have fun by being part of the League of Happy Campers.
The pieces of clothing have the bright colours, eye-catching prints and general fun aesthetic the Happy Socks company offers, as well as the laid-back cool and can-do attitude that derives from the WeSC name.
Each article, from the jacquard jacket to the funky socks is dotted with brightly coloured spots and is the perfect way to brighten up your autumn/winter wardrobe, and bring a little light and fun into the coming colder months.
Emily-Rose Vierke
The happy items will be available to buy from WeSc store as of the end of September, but until then check out the companies’ official websites here for Happy Socks and here for WeSC.
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