Cute, sustainable fashion from Brandy Nicole Easter

There’s nothing better than finding a new women’s wear brand with just that little bit of extra added quirkiness, and Brandy Nicole Easter is quickly winning us over.

Brandy Nicole Easter was born in America, but studied at Central Saint Martins and is now based in London, specialising in sustainable eco-fashion that stands out from the crowd. Brandy uses reclaimed material in her collections that she finds at car boot sales, friends’ houses or manages to get from end of line rolls in order to make sure that her clothes are as sustainable as possible.

Sustainability is something that’s been ingrained in Brandy since a young age, when her grandfather wore clothes that were full of far too many holes and made a conscious effort to repair everything that he could, and reuse items that would otherwise be classed as rubbish.

Her first collection, The Cat Reclaimer was sweet and fun, and punctuated throughout with quirky cat-themed scarves, hats and bags. This collection was inspired by crazy cat ladies and included hand-painted clothes and hand-drawn images of Brandy’s two cats, using paints and markers that were simply lying around in order to further achieve sustainability.

Brandy’s second collection, The Unforgiver, is a little more serious thanks to the fact that it’s inspired by a trip that she took to Hiroshima in Japan last summer. When she arrived home, Brandy did some research into the artefacts that were found after the bombing and stumbled across “Hiroshima” by Miyako Ishiuchi. This opened the floodgates of inspiration, and saw her new collection centred on the idea of impermanence and the fact that everything is always changing.

Brandy showcased her new collection at Brighton Fashion Week in June 2013, and it’s clear that she’s destined for big things in the future!

Ellie Owen
Photos: Paul Kondritz, courtesy of Brandy Nicole Easter

For further information about Brandy Nicole Easter and to get all of the latest news about her collections, visit her website.