Dajana Basic London release their first collection of dream wedding dresses

Every girl has an idea of her dream wedding dress; be it flowing silk, intricate lace or layers of tulle with beautiful buttoning, long trains or detailed beading work in an array of shapes and styles. So many brides now are after a special dress that’s a little bit different, ensuring to wow guests as she floats down the aisle. However, perfection comes at quite a price, until now. Cue new bridal wear designer Dajana Basic, whose designs are simple but anything from basic.

The brand specialises in ready-to-wear dresses for young modern brides who want bespoke designer style without the price tag. The label’s first collection goes for something against tradition for S/S 2014, and moves “away from pure white and towards delicate colour accents”. Each of the eight designs are classic in shape and embellished with delicate colour. The dresses are created in a palette of delicate and sweet macaroon shades with each dress featuring a subtle colour accent. Pink petticoats peak out beneath layers of organza overlays and pearls are stitched into white lace and embroidered coloured appliqués.

Previously a stylist, Dajana turned her creative hand to wedding dress design to make gorgeous gowns available to everyone regardless of their budget: “I had clients who were looking for something unusual, modern and eye-catching but weren’t able to spend thousands of pounds on a bespoke designer wedding dress,” she explains, “I realised that there was a gap in the market for affordable, unusual wedding dresses for young, modern brides.”

Recently Dajana Basic London showcased its new collection on a catwalk to a specially selected audience. The evening was filled with macaroons mirroring the colours on the catwalk and a cocktail reception for guests.

Hollie Bracciale

Look out for Dajana Basic London’s first flagship boutique in Central London opening in spring 2015. Or shop in the new online store here which launches this October!