Wild About Beauty: appealing to the contemporary woman

Louise Redknapp and Kim Jacobs have created a new and exciting make-up company brand that uses the “less is more” concept to provide the modern woman with affordable but high-quality products.

Famed for her pop-star past, TV-presenting career and marriage to ex-footballer Jamie Redknapp, Louise has spent the past 20 years in the public eye, and admits that after the birth of her son Charley her skin suffered from skin pigmentation knocking her confidence slightly: enter Kim Jacobs.

As a working mum and under constant scrutiny from the media, Louise understands that self-assurance is key and claims that it was Kim and her magical mix of products that helped give Louise a natural look, boosting her confidence and sparking an innovative idea.

The two ladies are the perfect duo to run a beauty brand. Having worked as a make-up artist for 25 years, Kim Jacobs has the know-how when it comes to formulas, colour and texture, and combined with Louise’s understanding of the modern woman’s lifestyles, they have a recipe for success.

Products have been designed for the face, eyes, lips, cheeks and nails with a “Get the Look” session on the website that features tips and tutorials to ensure you are getting the best out of the make-up pieces.

You can also check out all of the ingredients used in the cosmetics so that you know exactly what you are putting onto your skin. The website also informs you of the benefits of these particular elements, such as the anti-oxidant, anti-inflammatory attributes of beeswax and soothing qualities of German chamomile.

Prices are precisely what you would expect from a high-quality make-up company, starting at £12 and going to up to £30.

Emily-Rose Vierke

For further information visit here.