Louis Vuitton’s new townhouse in Selfridges

Heralded by a double opening event where most wished to be, and the lucky ones basked in the glory of, was the Louis Vuitton Townhouse opening in Selfridges. With three floors of pure delight, no wonder there were two events to celebrate its completion.

The brand, originating in 1854, is one of the world’s leading French fashion houses, with its name renowned for being classy, stylish and fabulous. It seemed only right to begin celebrations of the townhouse’s opening in style with a ladies’ lunch.

With names such as Gemma Arterton attending, and hosted by Julie de Libran, the ladies’ lunch gave the VIPs their first look at the magnificent store and the 360-degree revolving lift. Not only did they leave with the satisfaction of having a Hemsley & Hemsley lunch, but they were also given part of the LV tablecloth as a souvenir.

Later on was the eagerly anticipated cocktail party. With guests such as Rosie Tapner and Tamsin Egerton, and with Marie Charteris and husband Robbie Furze on the decks, the guests could indulge in the rich gold-covered store while sipping champagne. The lift was in high demand, with a queue forming, all holding their onsite-monogrammed LV credit card holders before taking a spin (literally) in the double helix elevator.

The townhouse isn’t just for show (even though we’d all be content if it were), with the ground floor containing leather goods, accessories and travel items; all immersed in the layered fabric walls, and showcasing the Digital Atelier for personalising your goods. Up on the first floor are men’s ready-to-wear collections from men’s style director Kim Jones – a first for Louis Vuitton. Upon the second floor is every well-dressed woman’s dream: a ready-to-wear collection surrounded by rich, soft, luxurious fabric and artistic furniture to complete your shopping experience.

Anne Pitcher, the managing director of Selfridges states: “At the heart of our collaboration with Louis Vuitton is our desire to create an entirely new customer experience and unique global destination. As you enter this London townhouse and travel on an extraordinary journey through three floors of the Oxford Street store, inspired by a completely fresh architectural approach, you will discover a comprehensive range of products across every category. This is a celebration of our long-standing partnership with Louis Vuitton and our mutual desire to push the boundaries of shopping beyond anything you have seen so far.”

If this Christmas, expensive shopping in the most luxurious setting is on the list, then where else is there to go other than the Louis Vuitton Townhouse in Selfridges, London?

Tamara Massey
Photos: Courtesy of Louis Vuitton

To read more about the townhouse and find its location, click here.