Alexander McQueen and Damien Hirst scarf collaboration

Art meets fashion in the collaboration scarf collection with designer Alexander McQueen and artist Damien Hirst. The collection offers 30 unique scarves with the artists’ aesthetic of symmetrical designs – influenced by entomology. 

Hirst is known for his art pieces on butterflies, bugs and spidersm and this emerged with McQueen’s skull signature in a kaleidoscope pattern, resulting in a vision of the natural world entwined with the beauty of insects.

The exclusive collection was presented in a pristine fashion film shot be the genius SØLVE SUNDSBØ. The film showed models draped with the scarf resembling the body of a butterfly and the scarf being the wings; eloquent and alive. Damien Hirst is an artist that immerses the audience into his art and makes an impact. This shock factor was elegantly portrayed in this fashion film; it shows the models being engulfed by the art, which looks suffocating albeit fashion and art will forever be in sync.

McQueen and Hirst have a mutual interest in skulls and dark beauty, therefore this collaboration will be a hit for art and fashion lovers. Prices start from £315 for silk twill to £715 for cashmere.

Niten Thakor

You can shop the collection at Alexander McQueen boutiques and online here.

Watch the fashion film for the scarf collaboration here: