Schwarzkopf celebrates its best-kept secrets

Renowned hair and beauty brand Schwarzkopf hosted an event in London yesterday to showcase new products launching across its Live Color XXL, Color Mask and got2b ranges. However, the main highlight of the day was Schwarzkopf celebrating its collaboration with supermodel Claudia Schiffer and their two new exclusive hair brands: Schwarzkopf Essence ULTIME and Schwarzkopf blonde ULTIME.

The collaboration was first inspired by Schwarzkopf’s fascination with model hair. The glossy, shiny and glamorous look of models and their hair has always attracted the brand and was truly a start to the process. When the brand was looking for a model to work with, it only had one beautiful name and gorgeous hair in mind: Claudia Schiffer.

Claudia is renowned for her beautiful, long, golden hair and long modelling career, spanning more than 25 years. However, Claudia is also a working mum and even at 43, she still looks great. Schwarzkopf wanted to create that look (and model effect) for the modern everyday woman at a good, reasonable price. And with Claudia’s expertise help and hair advice, that’s exactly what they’ve done. It’s safe to say that both parties have created something special as this new blonde range is sure to turn heads and be the perfect addition to your signature scent. Schwarzkopf Essence ULTIME and Schwarzkopf blonde ULTIME combine the famous model and beauty experience of Claudia with the successful hair expertise of Schwarzkopf.

The range, however, not only wants to give customers stylish hair but good, strong hair too. A lot of the products specialise in strengthening the hair, repairing the ends and restoring the roots as every product from shampoos to hair sprays has a focus, thus aiming to bring your precious hair back to life.

The lavish event was not just for blondes though, as Schwarzkopf showed by its vast selection of range, that there is something for every hair colour, style and type.  

The Schwarzkopf day overall was very successful and gave guests a new insight into the brand’s mind, vision and work. Here viewers and customers alike were able to know the brand on a deeper level and know exactly what the brand was about, while also experiencing the products at the same time. Though we all loved the hair stylists, nail bar, food and hand massages, the event most importantly and once again put Schwarzkopf on the map. With a colourful range of products, new fragrances and model collaboration out, Schwarzkopf proves even further that it’s determined to make a name for itself, thus establishing its brand as the most dominating hair brand in the world.

Flavie Belanco

The new ranges will be in all major stores this February. For more information, visit here.