Fashion & Beauty

Madderson London S/S 2014 collection launch party

Madderson London S/S 2014 collection launch party

Maternity wear baronesses Sara Madderson and Helen Hughes have tried their hand at womenswear, and Thursday evening’s launch party declared their hard-stomped arrival to the market, capturing the attention of some of the UK’s most notable fashion favourites. (Zara Phillips, anyone?)DSC_9741

The line uses luxury fabrics, impeccable tailoring and overall sleek aesthetic to present a selection of ultra-feminine garments. Local starlets and socialites stepped out in full force in show of support of this new venture.DSC_0161

The co-founders both donned Madderson exclusives: Madderson herself wowed in the white cap-sleeved Erica dress while soon-to-be-expecting Hughes stunned in the silk Charlotte blouse, both from their intensely luxe and lust-worthy S/S 2014 collection.attends the Madderson London Spring/Summer 2014 womenswear collection launch party at Beaufort House, London.

If the turn-out and swoon factor of the crowd are anything to go by, we cannot wait to see what comes from Madderson in these upcoming seasons.

Jovaneca Jean-Gilles

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