Simple, elegant luxury from Cruciani

Since their brand launched, Cruciani have sold over 12 million bracelets and have built up a strong celebrity following. Having already conquered other countries, AW13 marks the introduction of the Cruciani bracelet to the UK market.

The macramé lace bracelets were the brainchild of Italian designer Luca Caprai who wanted to create a product that gave everyone the opportunity to experience a little slice of luxury.

The luxury cashmere brand was launched in 1995 and the first design – a four-leaf clover – saw crowds packing out the Milan Cruciani store in order to get their hands on one.

Since the brand’s launch, their expansion has been rapid and the company has spread across Europe, Japan and America with eight stores worldwide and no plans to slow down anytime soon.

Cruciani has established a reputation for quality and elegance and has developed its product in order to experiment with a more youthful design.

The Cruciani collection now includes a wide range of designs including Hearts, Hand of Fatima, Butterfly, Love & Luck and a brand new lurex range. A Mickey Mouse Disney bracelet is also available and is one of a few styles that are available in children’s sizes.

Although each bracelet only costs £10, celebrity fans of the brand include Paris Hilton, Rita Ora, The Saturdays and Dita von Teese to name a few, which means that everyone can inject some luxury into their daily look for less.

Ellie Owen

Cruciani bracelets retail at £10 each and are available through the brand’s website as well as in a selection of UK fashion boutiques. You can view Cruciani’s complete range of stockists online.