Not your usual Crumpet

28^th January 2014

Tamara Massey

Tamara Massey

28 January 2014

Care and devotion in the making with an impeccable outcome; Crumpet has successfully provided the fashion scene with not only clothing that makes you look good, but can make you feel ethically good too.

Founded in 2006 by former jewellery design student Zara Juricic, and husband Dana, the company has spread its wings from the first bout of inspiration following buying trips to Nepal, and being blessed in witnessing the hand-woven textiles of the Kathmandu Valley. With quality being at the forefront of their minds when building the company, they now offer an array of carefully woven and beautifully designed items of clothing, willing to please.

To make their clothing, their mindset is focused on traditional craftsmen, deciding on utilising the labour from small, family-run factories in Nepal, taking away the industrialised approach and leaning more back-to-basics, therefore making complex combinations of colour, patterns and finishes possible.

To make their clothing, they use the finest cashmere from the underbelly of the cashmere goat, coming from the mountains of Inner Mongolia, where their undercoats are uniquely long, dense and able to survive the harshest weather conditions. When it hits spring, the goats begin to shed their hair, making it possible to comb the fine fibres of hair away, giving you “soft gold” in the Chinese translation.

The next stage in their long process is spinning the cashmere, and then yarns are produced to be woven or knitted, then to be hand-dyed, printed or embellished, creating perfect pieces to be desired by all.

Their items also have an array of qualities to choose from; either being the perfect yarn of cashmere for cooler days in spring, summer and autumn, and even the coldest days in the winter, meaning Crumpet has you covered all year round.

With beautiful abstract designs, using combinations of patterns, a mixture of colours, embellishing the items or simply colour blocking, Crumpet don’t compromise practicality for style, offering never fading fashion and creating eternally warm and stylish items.

With wearers such as Alexa Chung, Millie Mackintosh and Vogue editor Alexandra Shulman, why don’t you wear something abstract? You certainly won’t get Mongolian goat’s hair on the high street.

Tamara Massey

To view their collection, click here.